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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to .
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still . This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek . Patek Philippe’s advertisements, specifically designed for men with high spending power and status, aim to create strong brand recognition, recall, and resonance in the luxury . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek .
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received .Patek Philippe’s modern advertising campaign, known as Generations, has been used by the manufacture to promote their watches since 1996, without interruption.
Patek Philippe watch advertising
Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, . Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery.In 1996, Patek Philippe launched their highly regarded ‘Generations’ advertising campaign, which celebrated its 20th anniversary this past December. Created by the London-based Leagas Delaney advertising agency, the ads center around .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. ". Patek Philippe’s advertisements, specifically designed for men with high spending power and status, aim to create strong brand recognition, recall, and resonance in the luxury watch market segment.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .Patek Philippe’s modern advertising campaign, known as Generations, has been used by the manufacture to promote their watches since 1996, without interruption. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery.
In 1996, Patek Philippe launched their highly regarded ‘Generations’ advertising campaign, which celebrated its 20th anniversary this past December. Created by the London-based Leagas Delaney advertising agency, the ads center around the concept that “You never actually own a . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. ". Patek Philippe’s advertisements, specifically designed for men with high spending power and status, aim to create strong brand recognition, recall, and resonance in the luxury watch market segment. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
Patek Philippe’s modern advertising campaign, known as Generations, has been used by the manufacture to promote their watches since 1996, without interruption. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery.
Patek Philippe slogan
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advertising patek philippe|Patek Philippe generations campaign
